Speaker. Author. Founder.

Sustainable high performance.

The art and science of burning bright, not out. I'm Brad: author of five books, founder of FLAME and the Values Institute, and a student of how minds predict, adapt and find meaning. I help leaders and teams do their best work without burning out the people doing it.

Bradley Hook

Why I do this

We're wired for more than survival.

5

Books published

114

Countries reached

1

Mission: a human future

Latest episode

Train Your Emotions Like a Skill: Joey Klein on the Inner Game of Mastery

Trusted by leading organisations

PwCBridgestoneBayleysElectronic ArtsIcehouseForty SouthSedgwickOmni HotelsSport NZ

Ready when you are.

For keynotes and workshops, visit FLAME. For values research and coaching, the Values Institute. For everything else, say hello.