Speaker. Author. Founder.

Sustainable high performance.

The art and science of burning bright, not out. I'm Brad: author of five books, founder of FLAME and the Values Institute, and a student of how minds predict, adapt and find meaning. I help leaders and teams do their best work without burning out the people doing it.

Bradley Hook

Why I do this

We're wired for more than survival.

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Books published

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Countries reached

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Mission: a human future

Latest episode

Why AI Is Creating an Identity Crisis

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Bring an idea worth updating.

For keynotes and workshops, visit FLAME. For values research and coaching, the Values Institute. For everything else, say hello.